When you speak to leaders or those who have become successful for a particular skill, many agree that homage is essential. If you are going to hone a craft, you should first study its roots, so you can pay respect to the pathways that came before the new ones you hope to create.
The path MAHŌ is travelling pays homage to its heritage. For its founder, incense began as a form of prayer inextricably linked to spirituality. The burning of incense was a way to communicate one's hopes and wishes to the heavens so they could be heard or as a way of paying respect to the souls that have moved on.